How to Attract and maintain customers

As a freight forwarder, how to break the ice with new customers and establish long-term relationships with old customers has always been the most concerned topic for freight forwarders. How to achieve more than ten years of cooperation with customers, Xiaobian summed up the following three points:

The freight

1. Reduce costs. Both new customers and old customers, to reduce the logistics costs of the other party, the first consideration is to attract and maintain customers forwarder company one of the methods, of course, the premise to ensure the profit margins, on the cost is calculated according to the customer's condition, on the other hand, also can go deep into the customer's customer level, to think about how to reduce costs, such as the customer's customer, The cost of purchased products is indeed reduced, which will also increase the competitiveness of your customers. Therefore, customers will also rely on you to form a community of interests.

2. Reduce risk. In the actual sales work of 100 freight forwarders, reducing risks for customers with empathy is the second magic weapon to maintain customers. No matter how low your price is, if you can't guarantee shipping space, smooth customs clearance, shipment and arrival at the destination port, you will definitely be rejected by customers. There are many links, methods and dimensions of risk reduction, such as packaging, freight, cargo rights management, capital flow, credit investigation, etc., which can provide customers with different angles of risk reduction solutions to achieve the purpose of value-added services.

Freight company

3. Improve efficiency. The improvement of efficiency of enterprises is endless. It is the same with cost reduction in a certain level, but there are also differences. As a freight forwarder, we can assist customers to improve the efficiency of two aspects, one is logistics efficiency, choose reasonable and fast transportation plan; The second is to provide customers with internal logistics process design and related personnel training. For freight forwarders, there is not much opportunity to transform the logistics workflow of customer companies, because it has risen to the adjustment of organizational structure and belongs to the business scope of consulting companies. I think it is very necessary and easy to train the internal staff of the customer company in logistics business.